Having good brand reputation is important. The digital market allows international brands to gain good publicity in Japan. Here are some times and strategies.
Social media has played an impactful role. With Japan being one of the most innovative and advanced country, many Japanese tech influencers uses their platform to review and cover these products. Here is a list of Japanese tech influencers.
With the raise of digital platform and social media, there are numerous of sites that people use daily . To effectively use each platform, one needs to know its features, cultural impact, and the number of regular users.
Being loyal to one’s company is a core value in Japan, which also applies to suppliers and customers. Here is what loyalty means and the ways people display it.
The exchange of business cards is essential in real business relationships in Japan. But too many rules seem to exist: are they truly followed by businessmen?