Japan has faced a significant shift in consumer behavior. With an understanding of certain principles, you can easily open a shop in Japan.
Marketing in Japan
Japanese consumers are known to be very selective with high expectations. We will discuss below some of the many things they look for in a tech product.
In Japan, people use the word “kawaii” a lot. It simply means cute and companies chose to take advantage of it. Can you adapt to attract more customers?
Japan is experiencing an aging society in every area. But people don’t stop living or having fun after 60. This makes them a great marketing opportunity.
Japan has the third-largest economist country in the world. Here is an overview of their market, media, and demographic, when doing business in Japan.
Unavoidable challenges are waiting for any company to entering the Japanese market. Let’s take a look at some of these challenges and how to handle them.
Planning to sell your product in Japan? Want to set up shop there? While the Japanese market is tough break into, with preparation, you can succeed!
As EC continues to make great strides globally, it has already had a direct impact on businesses around the world, with the closure of retail stores and the birth of new business models known as direct-to-consumer.
Crowdfunding changed the way entrepreneurs bring their new products to their customers. Is it a smart strategy to use the same approach for the Japanese market as a foreign brand? If you’re already operating in Japan, could you do more to expand eCommerce growth? Here, we will explore the important aspect of this topic so that you’re able to make a welled informed decision.