Japanese rank the large media outlets very highly, having utmost trust in what they say. Major platforms like Nikkei, Asahi, NHK. So having strong media coverage across these channels is a tried and tested way to bolster a brand message in Japan. PR is an incredibly important way to build awareness and trust for foreign brands.
Public Relations (PR) is the work done to raise public awareness about a company or brand.
In Japanese, the term “public relations” is used, but PR is understood as a larger concept. For example, the main point is to facilitate smooth communication between products and consumers, and between producers and consumers. Similar terms include promotions, publicity, and advertising.
If you produce and sell a product that satisfies consumers, will it sell like hotcakes? Many consumers will be attracted to the products being sold by companies with a high level of recognition and reputation when they see them on the shelves. So, PR is important for companies to raise their affinity and gain recognition for their products by consumers.
As the role of public relations in companies and organizations is becoming more important, the methods of these public relations are increasing. With so much information coming and going, one way to get your company’s message across to stakeholders is to use unique methods of communication.
Launching a crowdfunding campaign seems easy, but do not rush into it. It is essential to know how works and how to succeed, especially in Japan.
Crowdfunding is a reward-based system can attract many investors to become entrepreneurs. Aa great opportunity for backers discounted products before everyone.
Crowdfunding has many advantafes, however, some projects have failed. Here are the kinds of products that are successful in Japan!
Most Japanese start-ups and entrepreneurs rely on crowdfunding for their business growth. As a result, many Japanese crowdfunding platforms have popped up.
Many things can be achieved through crowdfunding such as expanding your customer community, launching a product, and gaining supporting the project.
There are many benefits to crowdfunding, but the fear of failure prevents many entrepreneurs to throw themselves into the deep end. Is it your case? Here are some tips to successfully promote your campaign in Japan.
Crowdfunding changed the way entrepreneurs bring their new products to their customers. Is it a smart strategy to use the same approach for the Japanese market as a foreign brand? If you’re already operating in Japan, could you do more to expand eCommerce growth? Here, we will explore the important aspect of this topic so that you’re able to make a welled informed decision.
While it’s not easy to deliver your company’s message to the media and to each individual consumer, it’s necessary to make a detailed press release that is easily understood and appealing to the recipients.