Make some noise in Japan
PR in Japan

Japanese rank the large media outlets very highly, having utmost trust in what they say. Major platforms like Nikkei, Asahi, NHK. So having strong media coverage across these channels is a tried and tested way to bolster a brand message in Japan. PR is an incredibly important way to build awareness and trust for foreign brands.


Having newsworthy content is important in all PR industries across the world.

Public Relations (PR) is the work done to raise public awareness about a company or brand.

Everything You Need To Know About Public Relations In Japan

In Japanese, the term “public relations” is used, but PR is understood as a larger concept. For example, the main point is to facilitate smooth communication between products and consumers, and between producers and consumers. Similar terms include promotions, publicity, and advertising.

If you produce and sell a product that satisfies consumers, will it sell like hotcakes? Many consumers will be attracted to the products being sold by companies with a high level of recognition and reputation when they see them on the shelves. So, PR is important for companies to raise their affinity and gain recognition for their products by consumers.

Sharing Tips on an Affordable & Fast Way to PR your product in Japan!
16 Sep: What to Know about Japanese TikTok Users

TikTok is now becoming a “mainstream” platform. Here is a summary of an analysis TikTok users, content consumption, and opinions about ads on TikTok.

15 Sep: Japanese Sites for Gathering IT Info By Genre

This article introduces 22 IT industry news and information sites where you can “keep up with all the news” and “check the latest trends in the IT industry.

13 Sep: How to Open & Operate an Official Account on LINE

Being in charge of an official LINE account might be daunting and you might not be sure where to start….

12 Sep: Twitter User Facts Based on Data Summary

Here a collection of data on Twitter users and the current status of Twitter users. Contine reading when using Twitter as part of your marketing activities.

05 Sep: 7 Effective Methods of Game App Promotion

So, what are the main ways to promote a game app? It is not simply advertising on websites or apps, so please check out what is available.

02 Sep: Top 10 Metaverse Related Companies in Japan

The “Metaverse” is attracting a great deal of attention around the world. This article introduces this and companies that are entering this realm.

31 Aug: Japanese Companies in the NFT Market

The NFT boom is here, but what will happen now? Is there a market for it? We looked into the kind of companies in the NFT market and their plans for the future!

31 Aug: The Top Japanese Flea Market Apps

A survey was done about Japanese flea market apps such as Mercari, PayPay Flea Market, and Rakuma. You will see how these apps are expanding because of covid.

23 Aug: Japanese and Overseas EC Site Sales Ranking

We introduce the top 30 Japanese EC site rankings as well as internationally including the United States, China, South Korea, and Taiwan.

23 Aug: Market Size Ranking of Overseas EC sites

This is a global size comparison of the EC market of America, China, South Korea, and Taiwan in 2018. Read more if you want to sell online in these countries.

19 Aug: Top 30 Sales Rankings of Japanese EC Sites

Here are the top 30 Japanese EC sites based on their sales ranking. Take a closer look at what each EC site is! It ranges from shopping, fashion, food, etc.

12 Aug: Picking a Japanese EC Distribution Warehouse Services

Many have difficulty picking a distribution warehouse service when launching an e-commerce site/onlinr sales. Here are the features & costs of these services.

01 Aug: What is Japanese Offline Advertising?

Although Internet-based advertising methods are becoming the mainstream, offline advertising is still effective for some industries and some target groups.

05 Jul: Japan’s Top Social Media Networks

This article covers Japan’s differences in social media trends, user behaviors, and breakthrough platforms with data and social media trends in 2022.

17 Jun: SEO in Japan: Boost Traffic to Your Website

SEO is Search Engine Optimization and it valuable for your brand. In this article, you will see benefits the short and long term to increase online traffic.

12 May: B2C and B2B eCommerce in Japan

More and more people are buying and selling online. This article explains B2C and B2B eCommerce in Japan including industries, trends, and future outlooks.

10 May: Summary of Popular Social Media Users in Japan

Millions of people are on social media. Here is the data analysis of the major SNS such as Twitter, Instagram, Facebook, LINE, etc comparing Japan and the world

06 May: Ways to Sell Products in Japan with Ecommerce

Have a product to sell online in Japan? Do you have a successful B2C-commerce strategy in the Japanese market? This article will introduce you to the easiest and fastest ways to start selling in Japan.

04 May: Number of SNS Users in Japan and the World

The number of social network services users has surpassed 4.2 billion worldwide. Here is a detailed look at the number of users of SNS in Japan.

03 May: Twitter Dominates SNS Shares in Japan 2021

While Facebook dominates the rest of the world, it is Twitter that has found success in Japan. Took a look at some statics here.

02 May: D2C: Differences between the U.S. and Japan

As EC continues to make great strides globally, it has already had a direct impact on businesses around the world, with the closure of retail stores and the birth of new business models known as direct-to-consumer.

19 Apr: Best Tech Japanese Influencers for 2022

Social media has played an impactful role. With Japan being one of the most innovative and advanced country, many Japanese tech influencers uses their platform to review and cover these products. Here is a list of Japanese tech influencers.

15 Jun: Top Digital Platforms in Japan for 2022

With the raise of digital platform and social media, there are numerous of sites that people use daily . To effectively use each platform, one needs to know its features, cultural impact, and the number of regular users.

Translating and editing PR relevant materials to Japanese Language

As the role of public relations in companies and organizations is becoming more important, the methods of these public relations are increasing. With so much information coming and going, one way to get your company’s message across to stakeholders is to use unique methods of communication.

20 Jul: Reward-Based Crowdfunding in Japan

Crowdfunding is a reward-based system can attract many investors to become entrepreneurs. Aa great opportunity for backers discounted products before everyone.

27 Apr: How to Promote A Crowdfunding Campaign in Japan

There are many benefits to crowdfunding, but the fear of failure prevents many entrepreneurs to throw themselves into the deep end. Is it your case? Here are some tips to successfully promote your campaign in Japan.

24 Apr: How to Enter the Japanese Market

Crowdfunding changed the way entrepreneurs bring their new products to their customers. Is it a smart strategy to use the same approach for the Japanese market as a foreign brand? If you’re already operating in Japan, could you do more to expand eCommerce growth? Here, we will explore the important aspect of this topic so that you’re able to make a welled informed decision.


While it’s not easy to deliver your company’s message to the media and to each individual consumer, it’s necessary to make a detailed press release that is easily understood and appealing to the recipients.