Make some noise in Japan
PR in Japan
PUBLIC RELATIONS SOCIETY of JAPAN

Japanese rank the large media outlets very highly, having utmost trust in what they say. Major platforms like Nikkei, Asahi, NHK. So having strong media coverage across these channels is a tried and tested way to bolster a brand message in Japan. PR is an incredibly important way to build awareness and trust for foreign brands.

Creative

Having newsworthy content is important in all PR industries across the world.

Public Relations (PR) is the work done to raise public awareness about a company or brand.

Everything You Need To Know About Public Relations In Japan

In Japanese, the term “public relations” is used, but PR is understood as a larger concept. For example, the main point is to facilitate smooth communication between products and consumers, and between producers and consumers. Similar terms include promotions, publicity, and advertising.

If you produce and sell a product that satisfies consumers, will it sell like hotcakes? Many consumers will be attracted to the products being sold by companies with a high level of recognition and reputation when they see them on the shelves. So, PR is important for companies to raise their affinity and gain recognition for their products by consumers.

Sharing Tips on an Affordable & Fast Way to PR your product in Japan!
12 May: B2C and B2B eCommerce in Japan

More and more people are buying and selling online. This article explains B2C and B2B eCommerce in Japan including industries, trends, and future outlooks.

10 May: Summary of Popular Social Media Users in Japan

Millions of people are on social media. Here is the data analysis of the major SNS such as Twitter, Instagram, Facebook, LINE, etc comparing Japan and the world

06 May: Ways to Sell Products in Japan with Ecommerce

Have a product to sell online in Japan? Do you have a successful B2C-commerce strategy in the Japanese market? This article will introduce you to the easiest and fastest ways to start selling in Japan.

04 May: Number of SNS Users in Japan and the World

The number of social network services users has surpassed 4.2 billion worldwide. Here is a detailed look at the number of users of SNS in Japan.

03 May: Twitter Dominates SNS Shares in Japan 2021

While Facebook dominates the rest of the world, it is Twitter that has found success in Japan. Took a look at some statics here.

02 May: D2C: Differences between the U.S. and Japan

As EC continues to make great strides globally, it has already had a direct impact on businesses around the world, with the closure of retail stores and the birth of new business models known as direct-to-consumer.

19 Apr: Best Tech Japanese Influencers for 2022

Social media has played an impactful role. With Japan being one of the most innovative and advanced country, many Japanese tech influencers uses their platform to review and cover these products. Here is a list of Japanese tech influencers.

15 Jun: Top Digital Platforms in Japan for 2022

With the raise of digital platform and social media, there are numerous of sites that people use daily . To effectively use each platform, one needs to know its features, cultural impact, and the number of regular users.

Translating and editing PR relevant materials to Japanese Language

As the role of public relations in companies and organizations is becoming more important, the methods of these public relations are increasing. With so much information coming and going, one way to get your company’s message across to stakeholders is to use unique methods of communication.

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27 Apr: How to Promote A Crowdfunding Campaign in Japan

There are many benefits to crowdfunding, but the fear of failure prevents many entrepreneurs to throw themselves into the deep end. Is it your case? Here are some tips to successfully promote your campaign in Japan.

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24 Apr: How to Enter the Japanese Market

Crowdfunding changed the way entrepreneurs bring their new products to their customers. Is it a smart strategy to use the same approach for the Japanese market as a foreign brand? If you’re already operating in Japan, could you do more to expand eCommerce growth? Here, we will explore the important aspect of this topic so that you’re able to make a welled informed decision.

Curating

While it’s not easy to deliver your company’s message to the media and to each individual consumer, it’s necessary to make a detailed press release that is easily understood and appealing to the recipients.