Twitter has overwhelming
strength in Japan
StateCounter released shares of social media at the end of December 2021
Here are the shares of the world:
December 2021 Social Media Share/Pie Chart Source: StatCounter Global Stats
Over the past few years, there’s been no significant change in social media trends. Globally, Facebook has a high market share of nearly 80%, followed by Twitter, Pinterest, and Instagram. Japan is showing something different from these global trends.
In Japan, Facebook had a high market share of nearly 80% until 2017.
However, that has significantly reduced in 2018 and has been replaced by Twitter. Twitter has increased its shares in Japan and has a market share of nearly 50%.
In Japan, Pinterest is second, Facebook is third, and Instagram is fourth.
While Facebook dominates the global market, Instagram is showing a different trend in Japan. Pinterest and Facebook are showing a downward trend in Japan. There is a possibility that the market share will shift to Instagram in the future.
Statcounter Global Stats analyzes the browser/operating system/screen resolution used by over 10 billion monthly page views on these sites from tracking code embedded in over 2 million sites worldwide.