Twitter has overwhelming
strength in Japan
StateCounter released shares of social media at the end of December 2021
Here are the shares of the world:
Pie Chart
Bar Graph
Percentage
Pie Chart
December 2021 Social Media Share/Pie Chart Source: StatCounter Global Stats
Bar Graph
December 2021 Social Media Share / Bar Graph Source: StatCounter Global Stats
Percentage
Ranking | product | Share’s this Month | Share’s Last Month | Transition |
1 | 76.47% | 74.13% | ↑ | |
2 | 7.45% | 7.73% | ↓ | |
3 | 6.47% | 7.65% | ↓ | |
4 | 4.06% | 4.50% | ↓ | |
5 | YouTube | 3.87% | 3.88% | ↓ |
However, the market share in Japan is quite different. Take a look:
Pie Chart
Bar Graph
Percentage
Pie Chart
December 2021 Social Media Share (Japan) / Pie Chart Source: StatCounter Global Stats
Bar Graph
December 2021 Social Media Share (Japan) / Bar Graph Source: StatCounter Global Stats
Percentage
Ranking | product | This month’s share | Last month’s share | Transition |
1 | 44.84% | 44.20% | ↑ | |
2 | 20.78% | 22.43% | ↓ | |
3 | 17.70% | 14.83% | ↑ | |
Four | Intragram | 7.75% | 8.26% | ↓ |
Five | YouTube | 6.13% | 7.02% | ↓ |
Over the past few years, there’s been no significant change in social media trends. Globally, Facebook has a high market share of nearly 80%, followed by Twitter, Pinterest, and Instagram. Japan is showing something different from these global trends.
In Japan, Facebook had a high market share of nearly 80% until 2017.
However, that has significantly reduced in 2018 and has been replaced by Twitter. Twitter has increased its shares in Japan and has a market share of nearly 50%.
In Japan, Pinterest is second, Facebook is third, and Instagram is fourth.
While Facebook dominates the global market, Instagram is showing a different trend in Japan. Pinterest and Facebook are showing a downward trend in Japan. There is a possibility that the market share will shift to Instagram in the future.
Statcounter Global Stats analyzes the browser/operating system/screen resolution used by over 10 billion monthly page views on these sites from tracking code embedded in over 2 million sites worldwide.
