Japan Overview: Market and Media

Introduction to Japan

As you have read in many sources, Japan has the third-largest economist country in the world. While its market is known for high-quality goods and services, it is also known for the traditional market built on social hierarchies, long-standing customs, and older leaders.

Major Cities & Business Flow

Japan is made of 47 prefectures that are further broken down into wards, cities, towns, and villages with the Greater Tokyo Area being the largest metropolitan area with a population of about 38 million. Japan’s capital, Tokyo, lies within it and is the business center of the country. It is at the forefront of technology, politics, media, and commerce; nearly any prominent businesses have at least one major office near here.

Other important cities are not just Tokyo, most notably Kyoto, Osaka, Nagoya, and Yokohama. While Kyoto is smaller, it has played a major role in shaping Japan’s historical identity. It is considered by many to be the center of Japanese culture and is home to a large number of shrines and historically significant landmarks, making it a major tourist destination.

Japan’s Demographics

Japan has a population of 126 million people on an island. This makes Tokyo one of the most densely populated

Japan is said to be culturally and ethnically homogenous: 98% of its population is ethnically Japanese and 99% of them speak Japanese as their first language. This just means that everything from marketing to sales is done in Japanese. 

Even though there are some English guides on signs and menus, for the most part, everything is in Japanese. Since Japan is a monocultural society, this affects many social aspects.

As you may know, Japan has one of the highest life expectancies and one of the lowest rates of violent crimes. However, it has its issues such as a rapidly aging populationlow fertility ratesand low participation of women in the workforce. By 2065, 38% of Japan’s population will be over the age of 65.

Communications Landscape

From a legal perspective, Japan has one of the most unique communications landscapes and is more or less free from government control. Compared to other parts of the world, traditional outlets such as newspapers and magazines have more power than their online counterparts. So even though the internet is faster at communicating information, Japanese business trends often start offline before going online.