Being able to exhibit your product is an effective way to get spread your name out to many people at once.
For example, at trade shows you can attract new investors as well as allow the general public to see an exciting new product and hear big announcements from major companies. Trade shows allow public access to new and unreleased products that always prove to be a hit.
The annual Tokyo Game Show, a video game expo and convention, took place around September every year. The first two days were reserved for media-related people, and the last two are open to the public. Given the popularity of video games across the world for all ages, the Tokyo Game Show draws in a massive crowd.
In 2018, there were over 298,000 people in attendance!
While not all trade shows are as large as the Tokyo Game Show, they are still an effective way to show off your new products. Being able to explain what your product does in person gives much more influence than just hearing about it in an article online. This also allows possible investors and customers a chance to get their questions answered quickly, rather than waiting for weeks for a response where it risks potential investors or customers forgetting your product. When they finally do receive a response, they may have already lost interest.
Tokyo is home to many various types of trade shows. You can find a list of upcoming trade shows here! But if you are planning on participating as a vendor, then you will want to send in your applications early! Preparation is required, and documents must be submitted. From planning your booth design to making sure you have all the necessary information translated and a Japanese-speaking staff member, it is impossible to finish this work within a month.
We can help! Gloture is a Tokyo-based creative PR & Marketing agency offering Japanese market entry services for overseas companies entering Japan. We will be your first partners in Japan. Instead of looking for multiple companies for each of your individual needs, Gloture will be your one-stop shop! From submitting any necessary documents to staffing the booth on the day of the show, we will be there with you every step of the way. Check out this article to read about our partner, Smach Z, and their success at the Tokyo Game Show!
For inquiries into event management and marketing services please contact us at info@gloture.co.jp
