What should I pay attention to when creating an account? Are there any tips on how to increase the number of friends I have?
If you are reading this article and are trying to manage a LINE account for the first time, you probably don’t know where to start.
LINE is a very effective tool for attracting customers and marketing your business. There is no doubt that LINE will become indispensable for business in the future. It is deeply ingrained in our lives that many of us can’t keep in touch with anyone without it.
In, this article will explain the benefits of an official LINE account, how to operate it, and the key points for achieving KPIs.
table of content
1. Official Accounts on LINE Can Shorten the Distance with Customers
2. Advantages of Operating a LINE Account | What is the Difference from Other SNS?
3. Three Purposes for Operating a LINE Account
4. Things to Know Before Opening a LINE Official Account
5. Procedures from Opening to Starting
6. Three Most Important Factors
7. Points for operating LINE Official Account
8. Useful External Tools For Management
Official accounts on LINE are accounts that are specially designed to be managed and operated by companies.
They are designed to be optimized for business use, allowing multiple people to manage the account and analyze customer activity.
Based on LINE’s strength of “casual communication between individuals“, it is ideal for easily increasing contact with customers and naturally shortening the distance between you and your customers.
By setting attributes and narrowing them down, it is also possible to send messages to users with specific characteristics.
Today, it is said that “1-on-1 marketing” is more effective than messages to the masses, as it can only target specific demographics. This is because values have become very different from person to person.
YouTube, Twitter, Instagram, and web advertising have a wide variety of platform options for attracting customers, but each has different strengths. The most important thing in attracting customers is choosing a platform. No matter how good your product is, trying to attract older men on Instagram is reckless.
So here are three advantages of operating a LINE account.
LINE’s greatest strength is the sheer scale of its platform.
In Japan, LINE has more than 90 million monthly active users, which is astounding considering that Twitter has about 45 million monthly active users. Not only the number of users but also the wide age range of users stand out.
There is a strong stereotype that ‘SNS is for young people,’ but 16.1% of LINE users are over 60 years old. A wide range of age groups means that it is highly compatible with any business.
In addition, LINE has many related services such as “LINE Pay”, “LINE NEWS”, and “LINE Manga”.
In the future, most of the actions that are essential to life, such as shopping and payments, may be completed only on LINE.
The purpose of operating an SNS is to attract customers, but attracting customers is only the entrance to measures on any platform.
How do you approach your audience? This is where platform differences arise.
Here we will introduce the three main purposes of operating a LINE account.
LINE is suitable for slowly building up intimacy with users over a long period of time, since you can have continuous contact with them.
If you give useful information on LINE and cultivate loyalty, you will be able to sell some expensive back-end products.
At the point when you ask people to register as friends, they do not need to be interested in your products. From there, you can gradually build an appropriate scenario based on the user’s level of interest and gradually get them interested in your products.
Before creating a LINE official account, make the following three preparations.
There are two types of LINE official accounts: authenticated and unauthenticated. Other words that can be used are: Verified and Unverified.
Verified accounts are officially recognized by the management and are marked with a gray mark. Once you become Verified, you will be able to do the following:
- Add friends from the search
- Create additional pop-ups
- Ad placement
Although you can operate an account even with an unauthorized account, it is recommended that you raise it to approved, especially for corporations, because if you cannot add friends from search, you will have one less channel of inflow.
To be approved, it must pass the examination. In the review, past content is checked, and if it fails, there is a risk of an account ban.
To avoid an account ban, it is effective to undergo a review immediately after creating an account. If you want to be certified, apply for the examination as soon as possible.
Please note that once you have been authenticated, you will not be able to change the name of your account.
The following is a step-by-step guide to opening an official LINE account.
The account creation itself is easy, so let’s make it quickly when you have time:
To use a LINE official account, you need to prepare a dedicated email address.
If the account is operated by multiple people, it is recommended to use a corporate email address rather than an individual email address. This is because it is easier to collectively manage one address than to prepare each address.
There are many things to do in operating a LINE account, such as design, leads, and routes to attract customers.
No matter how much time you have, it’s not enough if you put all your effort into making even the smallest details.
Rather than allocating resources heavily to all tasks, focusing costs on high-importance areas will yield results in a short period.
Therefore, we will now explain the three elements that you should focus on first in your LINE operations:
Greeting messages are important messages that influence the first impression a user makes.
They are not subject to billing and have the advantage of being able to send 5 contents at the same time. The key is how much you can grab the user’s heart with these five.
In addition to text messages, you can also use images and cards. Create content that is relevant to your appeal.
Here are three tips for creating an effective greeting message.
- Push the benefits (i.e., reasons to stay connected with the official account). Send a coupon from the first move, for example.
- Use pictograms and line breaks to keep the text simple and easy to read.
- Send anonymous notification
If you don’t know what to make, add the competitor’s account as a friend and see the greeting message.
The following are 5 key points to remember when managing your official LINE account:
The first and foremost thing to clarify is the purpose of operating LINE.
This is because the optimal measures will change depending on the purpose of the operation. In extreme cases, depending on the purpose, it may be better to use an SNS other than LINE.
As mentioned above, there are three main purposes for operating LINE.
For after-sales follow-up, it will mainly be a chat-centered operation, and for sales, it will be mainly the distribution of coupons. First of all, be sure to clarify the operational purpose and share it with team members.
As you continue to use your LINE account, you may find yourself thinking, “Can’t this part be automated? This part of the process is very time-consuming. This is where external tools come in handy.
There are a variety of external tools available for LINE, and you can choose the one that best suits your needs.
Here we will introduce three external tools that can be used for a wide range of industries and are useful for LINE account management.
L-Step is a tool that can do a wide range of things but is particularly strong in “automation” and “analysis.”
Automation allows you to automatically send predetermined messages to each user in turn. The advantage of this feature is that you can send messages tailored to each user, rather than sending the same content to all users at once.
Users can also be segmented with greater precision than usual. Without tools, you can only narrow down by assumption, but with L-Step you can narrow down users based on accurate information.
In today’s age of IT in our daily lives, operating an official LINE account is becoming an essential task for companies to survive.
However, there are still many companies that have yet to adopt LINE. Be one of the first to start using LINE and stand out from your competitors.