How to Open & Operate an Official Account on LINE

Being in charge of an official LINE account might be daunting and you might not be sure where to start. Or what is the purpose of an official account?

What should I pay attention to when creating an account? Are there any tips on how to increase the number of friends I have?

If you are reading this article and are trying to manage a LINE account for the first time, you probably don’t know where to start.

LINE is a very effective tool for attracting customers and marketing your business. There is no doubt that LINE will become indispensable for business in the future. It is deeply ingrained in our lives that many of us can’t keep in touch with anyone without it.

In, this article will explain the benefits of an official LINE account, how to operate it, and the key points for achieving KPIs.

By reading this article, you will be able to get a general overview of LINE operations and gain new channels for customer inflow. Be one of the first to get involved in LINE operations and stand out from your competitors.
1. Official Accounts on LINE Can Shorten the Distance with Customers

Official accounts on LINE are accounts that are specially designed to be managed and operated by companies.

They are designed to be optimized for business use, allowing multiple people to manage the account and analyze customer activity.

Based on LINE’s strength of “casual communication between individuals“, it is ideal for easily increasing contact with customers and naturally shortening the distance between you and your customers.

By setting attributes and narrowing them down, it is also possible to send messages to users with specific characteristics.

Today, it is said that “1-on-1 marketing” is more effective than messages to the masses, as it can only target specific demographics. This is because values have become very different from person to person.

2. Advantages of Operating a LINE Account | What is the Difference from Other SNS?

YouTube, Twitter, Instagram, and web advertising have a wide variety of platform options for attracting customers, but each has different strengths. The most important thing in attracting customers is choosing a platform. No matter how good your product is, trying to attract older men on Instagram is reckless.

So here are three advantages of operating a LINE account.

3. Three Purposes for Operating a LINE Account

The purpose of operating an SNS is to attract customers, but attracting customers is only the entrance to measures on any platform.

How do you approach your audience? This is where platform differences arise.

Here we will introduce the three main purposes of operating a LINE account.

4. Things to Know Before Opening a LINE Official Account

Before creating a LINE official account, make the following three preparations.

5. Procedures from Opening to Starting

The following is a step-by-step guide to opening an official LINE account.

The account creation itself is easy, so let’s make it quickly when you have time:

6. Three Most Important Factors

There are many things to do in operating a LINE account, such as design, leads, and routes to attract customers.

No matter how much time you have, it’s not enough if you put all your effort into making even the smallest details.

Rather than allocating resources heavily to all tasks, focusing costs on high-importance areas will yield results in a short period.

Therefore, we will now explain the three elements that you should focus on first in your LINE operations:

7. Points for operating LINE Official Account

The following are 5 key points to remember when managing your official LINE account:

8. Useful External Tools For Management

As you continue to use your LINE account, you may find yourself thinking, “Can’t this part be automated? This part of the process is very time-consuming. This is where external tools come in handy.

There are a variety of external tools available for LINE, and you can choose the one that best suits your needs.

Here we will introduce three external tools that can be used for a wide range of industries and are useful for LINE account management.


In today’s age of IT in our daily lives, operating an official LINE account is becoming an essential task for companies to survive.

However, there are still many companies that have yet to adopt LINE. Be one of the first to start using LINE and stand out from your competitors.