A public announcement for a product or service is a great opportunity to for press release. Being recognized by a third party allows you can reiterate the effectiveness of your product or service.
This article will explain the contents, precautions, and give examples when creating a public announcement for a press release.
What are the benefits of distributing awards and recognition press releases? Here, we explain there are two benefits.
Awards and recognitions are proof that a product, service, or person is highly regarded in the field. It also serves as verification that the company is a professional with that level of knowledge and expertise. By publicizing the award through a press releases, it will give a sense of trust to your audience and create new opportunities for them to come into contact with your products and services
Press release is not only an opportunity to announce the recognition, but also an opportunity to reintroduce the product or service that was the subject of the award. In addition to the existing selling points, the press release can highlight the points that have been evaluated by this award and convey the effectiveness of the product or service.
Awards and recognitions are proof that a product, service, or person is highly regarded in the field. It also serves as verification that the company is a professional with that level of knowledge and expertise. By publicizing the award through a press releases, it will give a sense of trust to your audience and create new opportunities for them to come into contact with your products and services
Introduce your brand with the reward. This includes basic information, especially the selling points that were the main points of recognition for the award. Provide detailed explanations that can be easily understood so that people who are new can learn about your product or service.
Also, effectively use any visual representation that conveys the appeal of your product or service.
Use comments and images from the person receiving the award.
By communicating your thoughts on the development and operation of products and services, this gives the reader a sense of familiarity and trust, which can lead to new supporters and users.
This allows those who now share the company’s philosophy to become new fans and support the company’s activity.
If there is an award ceremony, have a press release to include the day of the even. Of the day of the event, use the venue to convey the sense of feeling of recognition through awards scenes, souvenirs, and commemorative photos.
In most cases, a press release includes information of awards ceremony. However, the award is likely to be distributed later. If that is the case, it’s recommend distributing the press release on the day of the awards ceremony or the following day at the latest.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
When you receive an award from the host organization, check when information can be disclosed or released to the public. In most cases, the host organization will hand out the award after the press release or at the same time when the receiving company announced the award. Avoid problems such as announcing first.
In addition if there are certain items are being included in the announcement, its a good idea to have a script in advance.
If your company is holding an award ceremony, put the relevant information to increase exposure. Press releases that announces recognition should include any campaign information so that readers can be interested and informed what is happening.
At the same time, update your company’s website to include information of your press release so that readers can follow your success.
Here are some examples press releases distributed by PR TIMES. All of them were designed to to be easily understood, so refer to them when creating your press release.
They received the Jury Prize at the “MIZUBASHO PURE” sake contest “Kura Master”, a sparkling sake recognized by the top sommeliers of the Living National Treasure in France!
Here are somethings to take note:
- Title and key visuals that clearly communicate the award and product
- Briefly describe the details of the award and how it was received
- Include comments from the company and the award giver to emphasize the points and thoughts of the product.
They received the Minister of Agriculture, Forestry and Fisheries Award at the 43rd Food Industry Excellent Company, etc. for 50 years, “Don’t make mistakes in what you eat”
Here are a few notes to take:
- Their title and text that conveys the company’s philosophy and business aspirations
- Bulleted list of points to be evaluated for the award
- Includes visuals showing the award ceremony
They received the “5th Location Tourism Award” Corporate Award
Here are a few things to take note:
- State that the company’s strategic business development in response to the social context that led to the award
- Key visuals that clearly convey the details of the award
- Comments from the person responsible for the award
- A summary of the award and and host organizations
Their efforts won them the “Cheer Up Award” at the “8th GOOD ACTION Award”
Here are a couple of notes:
- Introduction of the award-winning work styles with photos in an easy-to-understand manner
- Appeal about the company’s award-winning “work style initiatives”
- The reasons for the award are listed in different background colors for it to be easy read
PRESS RELEASE WRITING BASICS
The important thing in creating a press release is to include the thoughts and feelings, however put it in a creative in the way when you present it.
IN CONCLUSION
One of the essential skills for creating press releases is to deliver your feelings and thoughts to others. Countless press releases are distributed daily, and there is a lot of new information online. So it’s necessary for the recipient to be able to identify the correct information.
While it’s not easy to deliver your company’s message to the media and to each individual consumer, it’s necessary to make a detailed press release that is easily understood and appealing to the recipients.
We would be happy to help you distribute as many press releases as possible that carry your company’s message and help you reach the people you want to reach.
