How to Promote A Crowdfunding Campaign in Japan

There are many benefits to crowdfunding.

You can achieve a lot without asking the lender to back you, but the fear of failure prevents many entrepreneurs from throwing themselves into the deep end. Is it your case? Here we gathered the best tips to successfully promote your campaign.

Advertise Your Product Using SNS

What is SNS? In Japan, the term “SNS” is an acronym for “Social Networking Service”, which refers to various social media services!

As such, social media networks have become a massive phenomenon over the past years.


The main point when using SNS for a crowdfunding campaign is to generate enthusiasm and confidence in the project. First, ask your network like your family, friends, colleagues, etc to follow or subscribe to your accounts and to share your content. If you have the chance to speak in public, slip in a word or two about your campaign and your social media network. But don’t be shy! Show that you are confident and that your project is worthy. Smile, speak clearly, and be charismatic! It is a good way to show and share your enthusiasm. New supporters may be in the crowd!

Keep updating people about your campaign progress! What do you think about it, why it is the best product/service, and how well it can help your followers. With social media, your message can spread quickly – or not at all. You will have to put effort and be patient. Nevertheless, let’s see how you can speed up the process.

Another good way to use social media is to ask influencers to promote your product. It is a good way to earn people’s trust, show off and enhance your product, and reach your target audience.

How to Speed Up Your Success

Every platform allows entrepreneurs to advertise their product, company, or service through ads. First set a target market/audience such as age group, gender, interests, activities, etc., and a location (a country, a region, a town, etc.) to promote your product. No matter what your budget is, you should find a suitable price way to advertise your campaign. However, more spending more money doesn’t equal better quality.

It has been proven that images and videos increase users’ attention and boost sales. According to Zabisco, 40% of people respond to visual content better than plain text, and the information is processed 60,000 times faster. However, comparing images and videos, videos are more efficient than the former. 85% of viewers are more likely to buy a product after having watched a video about it, according to an Internet Retailer study. Also, half of the consumers would be more confident in their purchase decision after watching videos about the product. So you shouldn’t only post pictures!

But watch your budget! If your supporters aren’t giving you as much money as it took to gain them, you should invest less in it. This should not impact the product itself: if you want to take less risk, add stretch goals. These are goals that are more difficult to reach but can add more value to your product when enough money is raised. For example, your product can have A and B features. If we reach a certain stretch goal, we add the C feature as well.

Tips Before You Launch Your Campaign

Be sure of yourself when you launch your campaign. Is it the right time, is your content good enough, do you have enough pictures and videos, and/or have enough pre-campaign supporters?

You should create a good story around your project to get social media to promote your product, – having a good idea is not enough. You can talk about what led you to raise the funds on a crowdfunding platform, the difficulties you encountered, and who have helped you. It is recommended to contact companies on their social media platforms via a direct message, but you can also call them or send them an email. Of course, don’t randomly choose one. For example, if you want to sell bicycles, get some information about magazines or newspapers cyclists love to read.

Think about when is the right time to launch your product. If you want to sell a fan, don’t start selling your product in October. So, if your product is ready for delivery in the summer, it will not attract many backers during this period. Coolest Cooler launched twice on Kickstarter but failed the first time because it was exhibited in November. On the contrary, the second time, in June, it was a success. Learn from others’ mistakes and choose your moment wisely! 

Other Items to Consider

Make sure your text is flawless: not only on the crowdfunding platform but also on social media, advertisements, packaging, etc. Leave nothing to chance, and if necessary, hire professionals to proofread everything.

Create a nice website, and boost your SEO: such as a blog, for instance.

Take care of your brand or product image and your own too.

Diversify your advertisements: not only online, but also offline.

Be honest, smile, and make things work! Be confident in your project and do everything you can to find success.

Communication is key: keep your audience updated and informed about your product/service. No matter how small it is.